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 A well designed logo is an essential piece of company branding, no matter how big or small the business is. A good logo design will be a concise representation of company values, that works on a variety of media. Since setting up Yellow Car Design in 2008 we have been lucky enough to work on many different . . . → Read More: Logo Design Examples 2012  In the category “direct mail that grabs your attention”, below is the latest mailing piece we received from the Breast Cancer Society of Canada. Amongst a pile of boring pizzeria flyers and a few despised invoices, that very bright pink bra cutout certainly added a bit of colour to our post. It’s nice to get something . . . → Read More: Dress for the cause 
Back when we lived in Toronto, the daily walk to my office job involved walking across Union Station, where every week I was bombarded with direct promotional items from big brand companies: bags of Uncle Ben’s Rice, Coke Zero cans, chewing gum, Kleenex, Shampoo & Conditioner sample, bottles of Frank’s Hot . . . → Read More: Mile High Raccoon Promo  Vero Moda @ The Bay ad A few weeks ago we designed this advert for Vero Moda, a women fashion label part of the Bestseller family of clothing brands. It was a project very different from the ones that we normally work on: extremely tight deadline, concept needing to be fully photography-based, dealings with various departments, . . . → Read More: FASHION Magazine – Nice Vero Moda advert (designed by us!) YCD Paris I recently re-read Made You Look by Stefan Sagmeister, one of my favourite designers. He’s not one of my favourites because of his work (rather ugly, sometimes!), but I like him because of the thinking behind his designs and I just find that the stuff he writes in his books/interviews is quite hilarious and . . . → Read More: YCD Paris Eat your burger!! Is it just us, or is this M&M advert really weird? First, what mum is crazy enough to force an hamburger the size of her little child’s head down the little fella’s throat? Hasn’t she heard of the morbidly obese children syndrome? Second, why does the semi-proud, semi-disgusted dad look as if he’s . . . → Read More: Creepy M&M family Billboard-Solstice Chewing Gum We came across this billboard during the weekend and were somewhat disappointed. It is as if the designers who did it had a really good idea of ‘hot meeting cold’, but sort of ran out of time in the process so got a classroom of high school art students to do the job . . . → Read More: Solstice Chewing Gum – Ugly Billboard Coors Light – Bus Shelter on King Street Here at yellow car design, we’re not the biggest Coors Light fans but we appreciate good advertising when we see it. So when we saw that bus shelter on King Street, we thought that it was very cool (haha). We also think that it’s a shame that this . . . → Read More: Coors Light – Bus Shelter on King Street |
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